Known Brands – for just about any concept that is out there, there is also a franchise that is available. Salad Works, McDonald’s and Outback are all perfect examples of brand names for restaurants that are filled all the time. Normally, when people have an option, they will go with a proven brand versus risking spending their money at a place that is a risk.

National Advertising – when a restaurant owner decides to step out on their own, everything that they do to promote the restaurant falls into their lap. A franchise operator has the benefit of national advertising that is taken right out of the franchise fees. This gets the restaurant name in the spotlight and keeps it there.

Success – there are far fewer franchise failures than there are Mom and Pop failures. There is an enormous amount of research that goes into deciding the right locations for restaurants and very few times will a place like McDonald’s open a location in a bad spot. The owner is the one that benefits from all of their corporations hard work.

Knowledge – this may be the number one reason that most restaurants fail. People think that they can have a snappy concept and it will work and they know nothing about ordering, labor percentages, product yields and shelf life. Franchises educate their owners and some go as far to have their own universities that must be graduated from.

Money, Money, Money – getting a loan from a bank is almost impossible for a restaurant owner unless they can prove without a doubt that their concept has a chance of working. When dealing with a franchise, the model for success is already in place and this promotes confidence in the lending institutions. Some companies will also work out financing themselves and in essence, back their own restaurants.

Product Quality – the independent restaurant owner is literally at the mercy of their suppliers. You get what they give you and unless you are a major account, there is little bargaining power. A franchise has the power of every restaurant across the country behind it and because they will often have an approved vendor list that all restaurants must buy from, the prices are much cheaper and the product is much better.

Yes, the restaurant industry is a tough one to succeed in, but it is far from impossible. Even if a restaurant owner wants to eventually open their own concept, it would be a smart move to open a franchise first and see how restaurants are meant to be run. It may not be the ideal concept for someone, but the knowledge gained will pay of tenfold down the road.

Brand Recognition – because money is so tight for so many people these days, people want to know what they are getting for their dollar. Someone is more likely to go to McDonald’s for a burger than they would Joe’s Burger Shack simply because they know the product. Do not ever underestimate name recognition in this niche.

Advertising – while it is up to the individual owners to do their own local advertising, restaurant franchises benefit from the national advertising that is done by the main corporation. This will continue to keep that brand in the focus and may be responsible for people getting off of their couch or stopping by on their way home from work.

Better Chance of Success – franchises as a whole are far more successful than Mom and Pop style restaurants. The amount of research that goes into settling on a location is staggering and companies like McDonald’s, Burger King, Outback and Houlihan’s will spend more money doing demographic studies than most people have in their overall budget. They want to make sure that the location will be successful before it ever opens its doors.

Training – when a Mom and Pop restaurant is opened, all training and knowledge is the sole responsibility of the owner. When opening a franchise, the owner will more than likely have had to work in a restaurant for at least a year and will receive training about every aspect of the business from the corporate trainers. This education will be invaluable towards the success of the restaurant.

Financing – getting a loan is never an easy process, but when opening a franchise, it is much less difficult. The banks will generally be more comfortable going with a proven model. There may also be the option to borrow directly from the restaurant corporation itself. In many cases, they will put up some investment money and raise the franchise fee as their interest rate. There are plenty of options to pursue.

Product Control – a normal restaurant will have to set up all of their contracts with vendors and if the owner does not know what they are doing, this can be a huge area of loss as they will get everything that they can out of someone given the opportunity. Most franchises have approved suppliers that can be purchased off of and prices are more or less negotiated already. Everyone is paying the same thing and the corporation monitors the quality control. This is a huge burden that is off of the owners shoulders.

Restaurants get a very bad rap in the business world, but this is more because people that open them have no idea what the industry really is. The amount of work that goes into opening and operating a successful restaurant is fairly significant. Opening a franchise will give you more training and a proven model of success to help you succeed in an industry where most people fail.